Bet365, a leading internet gaming firm, has entered into a 20 year partnership agreement with Empire Resorts that will see it gaining entry into a lucrative New York gambling market.
In terms of the agreement, Hillside (New York), a subsidiary of Bet365 will work on developing a sportsbook for Empire Resorts’ Resorts World Catskills venue with a physical as well as an online sportsbook included in the deal. The online offering will be powered by Bet365’s proprietary platform, and use the operator’s brand.
Manny Pearlman, the Executive Chairman at Empire Resorts, commented on the deal by saying that Bet365’s global expertise is effectively developing and executing world-class sportsbooks strongly complements Empire’s leadership in commercial casino operations in New Work.
Pearlman went on to say that this collaboration, which will enable Resorts World Catskills to be a leading destination for sports wagering in New York, highlights their commitment to the continued growth of Resorts World Catskills, as well as their dedication to working with the best, most innovative pioneers in the industry to provide world-class gaming options.
Profits from the venture will be split evenly by Empire and Hillside (New York) once Bet365 has recouped its start-up and other costs.
Simon Betteley, President of Hillside (New York) said that the development with Empire lays down a marker for its US ambitions.
Betteley also said that this landmark agreement, which combines Empire’s gaming operating skill with their expertise in providing best-in-class online sports betting, allows Bet365 to tap into what they believe will be one of the most significant online and sportsbook markets in the US.