Regional casino operator Penn National Gaming has revealed that it is in the process of preparing to test-launch its much-anticipated real-money sportsbook that features the Barstool Sports brand in Pennsylvania.
The test-launch is scheduled to take place between 15th and 17th September 2020 after having been approved by the Pennsylvania Gaming Control Board, pending final iOS app approval. It is predicted that permanent operation will be ready by 18th September 2020.
The operator is then aiming to launch the app in additional states in the next few months.
The long anticipated mobile site is the 10th that will be operational in Pennsylvania and according to Penn National Officials, almost $10 million has been spent by them on the development, which is due to launch in Pennsylvania before the company’s other states and includes re-branding of retail sportsbook to take on the Barstool name.
An amount of $163 million was paid by Penn National in January in order to acquire a one-third ownership of Barstool and gain access to its wide database of young, mostly male followers who are interested in sports and wagering.
Jay Snowden, President and Chief Executive Officer at Penn National, commented that the Barstool Sportsbook app is the centerpiece of their Company’s omni-channel strategy.
Snowden also said that since forming their exclusive sports betting and igaming partnership with Barstool Sports in January, their product, marketing and operations teams have worked hand-in-hand with Barstool’s top talent, including Dave Portnoy and Dan ‘Big Cat’ Katz, to create a sports betting experience that they are confident will appeal to Barstools army of loyal followers as well as their extensive database of existing casino customers and sports betting fans at large.\a
iGaming aggregator and supplier of unique content, Relax Gaming has entered into a deal that will see it launch its portfolio of proprietary and third-party games with Kindred Group’s 32Red brand.
In terms of the new agreement 32Red will gain access to Relax Gaming’s flourishing portfolio of in-house developed games through integration with the Microgaming platform which includes sought-after titles Money Train and Temple Tumble together with its latest smash hit La Fiesta.
32Red is a reputable operator owned by Kindred Group, a longstanding partner of Relax, and is one of the most established gaming companies in the UK, offering slots and casino entertainment with a vast selection of table games.
Daniel Eskola, Chief Commercial Officer at Relax Gaming, commented that 32Red is a key player in the UK market and they are pleased with the smooth, collaborative process they have shared with Microgaming and their teams so far.
Eskola also said they are excited to offer their innovative and engaging content to select Microgaming clients. He added that their flexibility and quick integration have played an integral part in their rapid expansion over the last 12 months, and they look forward to another great launch with a top tier operator.
Leon Thomas, Commercial Director at Microgaming said that Microgaming is delighted to support 32Red with this integration, ensuring fast access to an even wider selection of content for a much-valued and respected partner.
Neil Banbury, UK General Manager for Kindred, parent company of 32Red said that delivering the best games to their customers is paramount there at 32Red, and Relax Gaming’s content provides them with a host of casino games that will further enhance their strong offering.
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Score Media and Gaming has announced that its subsidiary, theScore Bet, has launched the Score Bet app (iOS and Android) in Colorado that will see fans across the Centennial State having the opportunity to access to its award-winning mobile sportsbook.
theScore supplies fans with a fascinating and comprehensive mobile sports betting offering that includes a vast range of pre-game and in-play betting across all premium sports leagues and events, and an extensive variety of bet types.
theScoreBet will also deliver a flawless cross-state experience for sports fans as it stretches across the United States via a single mobile app and groundbreaking multi-state wallet functionality.
John Levy, Founder and Chief Executive Officer or theScore, commented that the passionate sports fans of Colorado will love theScore Bet and they are thrilled to begin their multi-state rollout there, right in time for football season.
Levy added that the way they have uniquely fused media with gaming delivers a totally unrivaled product for fans, unlike anything else in market today. He also said that theScore is already the sports app of choice for a huge number of fans in Colorado, and they are confident theScore Bet is going to quickly become their favorite sportsbook too.
Sports fans in Colorado can also access theScore Bet’s thrilling dual launch offer: Users get to unlock a $100 Free Bet by making any first bet and can also get up to $1,000 in cashback on bets over their first 60 days.
theScore Bet secured market access to offer mobile sports betting in Colorado via its agreement with a subsidiary of U.S. gaming operator Jacob Entertainment Inc.

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