Booongo, a leading provider of premium games to the global betting and gaming industry is pleased to announce that it has entered into a partnership with aggregation platform provider Emara Play that will see it enhance its footprint across Latin America.

In terms of the new deal, Booongo’s innovative titles which include the popular Sun of Egypt 2, recent hit Super Rich God and Aztec Sun will be made available across Emara Play’s operator network through its aggregation platform.

The slot developer’s expansion in Latin America follows a substantial period of growth in the continent, partnering with a number of leading operators in the region.

All of Booongo’s recent games have been developed with its improved UI/UX, for an easy, captivating and mobile-enhanced gameplay.

Emara Play’s aggregation platform offers its operator partners more than 400 online casino games and player engagement tools from leading suppliers via a fast and simple integration. The provider operates in several regulated markets that include Spain and LatAm.

Sebastian Damian, Commercial Director at Booongo, commented on the deal by saying that they continue to focus their commercial growth on important markets and Latin America is clearly a major part of their strategy.

Damian went on to say that they are delighted to add another partner in the continent and look forward to enjoying a strong partnership moving forward.

Alberto Ruiz-Ocana, Head of Sales at Emara Play, said that they are very pleased to add Booongo’s popular games offering to their aggregation platform.

Ruiz-Ocana also said that with top-performing content and innovative Hold and Win games, they could not be happier to sign this deal.

Relax Gaming, leading iGaming aggregator and supplier of unique content has extended its European reach by entering into a distribution agreement in terms of which it will supply its content to Vavada Casino.

The agreement will see the online casino having the opportunity to gain access to Relax’s complete slot portfolio including popular hits Snake Arena, Temple Tumble, Money Train 2 as well as recent releases Multiplier Odyssey and Emerald’s Infinity Reels.

Vavalda will also gain access to Relax’s broad selection of aggregated content, with sought-after titles from the likes of ReelPlay, Fantasma Games and the 4ThePlayer among the vast number of third-party studio partner games available through the supplier’s Silver Bullet and Powered By Relax programs.

This new agreement is the most recent commercial partnership for Relax as the company endeavors to maintain the momentum of its burgeoning market expansion, remarkably boosting its client base with leading operators across global markets.

Daniel Eskola, Chief Executive Officer at Relax Gaming commented that providing content for as many player segments within their regulated markets as possible, is key to their growth plans this year and the deal with Vavada supports this perfectly.

Eskola also said that they are a prominent brand within the regions they operate and it is important for them to ensure their high-quality content is available to such partners.

Max Petrovski, Chief Operational Officer at Vavada Casino, said that Relax’s range of games is second to none and having them available to their players is a significant step in their own growth.

Petrovski added that the simplicity of dealing with Relax has been a delight and has made the process of remaining competitive in their marketplace that much easier.

Arena Racing Company and Entain, the parent company of Coral and Ladbrokes, are pleased to announce the signing of a new long-term horseracing media rights deal as well as the creation of a greyhound racing joint venture, with the agreements described as representing a ‘new era’ of collaboration between the two sectors.

The deal will, however, come as a shock to opposing service provider SIS who currently broadcast activity from the four greyhound tracks owned by Entain, namely Romford, Monmore Green, Hove and Crayford.

The joint venture between Arena Racing Company and Entain will produce greyhound racing content for Entain’s media channels and digital brands, and will also supply greyhound racing content from Entain, Arena Racing and Independent Greyhound Media Group greyhound tracks.

The new media rights deal will commence at the beginning of next year and is due to run until 31st December 2029.

Horse Racing and Greyhound Racing rights will, meanwhile, both be distributed to UK bookmakers’ sector by The Racing Partnership and to international markets by Arena Racing subsidiary, Vermantia.

Adrian Bower, the Chief Procurement Officer at Entain, commented on the partnership by saying that they are delighted to be partnering with Arena Racing on such a comprehensive long-term deal that will give certainty to both parties for the benefit of both Horse Racing and Greyhound Racing, as well as helping them navigate the Covid challenges and emerge stronger when the world gets back to normal.

Bower also said that this landmark deal supports Entain’s omni-channel strategy for its UK digital brands and emphasizes the huge value they place on the Horse Racing and Greyhound Racing products.

Gunsbet.com, the sports betting arm of Gunsbet Casino, is thrilled to announce that it has become the latest company to enter into a new partnership with SoftSwiss for the use of its sportsbook platform.

The SoftSwiss sportsbook platform launched in December of last year and will enable Gunsbet players to have the opportunity to gain access to betting options for over 60 different sports across more than 1200 different markets, with Betradar chosen as the main odds feeds provider.

Alexander Kamenetskyi, the Product Owner of SoftSwiss Sportsbook, commented on the partnership by saying that Gunsbet Sportsbook is their third project in four months and they are extremely happy to welcome them into their SoftSwiss Sportsbook family.

Kamenetskyi went on to say that they are very excited to be partnering with such a great team of professionals and thanked them for their trust in their products.

Gunsbet is one of the brands for Alpha Affiliates whose Chief Executive Officer Nic Prokofev adding that the Gunsbet team would like to thank the SoftSwiss team for letting them be one of the first companies to launch on their SoftSwiss Sportsbook platform.

He went on to say that for five years of cooperation, the guys have proved their loyalty to their partners and learned how to solve complex problems in any situation.

Prokofev also said that they rest assured that SoftSwiss Sportsbook will provide even more opportunities for SoftSwiss clients and will become a powerful vector for the company’s development.

Playson, a leading casino games and software developer, has announced the launch of its latest classic, fruity slot game, ‘Stars and Fruits: Double Hit’ for the newly regulated German market.

The new title is the first to feature the developer’s ground-breaking new mechanic, ‘Double Hit’ that gives players the opportunity to spin
2across two game fields at the same time.

‘Stars and Fruits: Double Hit’ is playable from €0.40 up to €100 on desktop, mobile or tablet devices with a max payout on the jackpot being €500,000, or 5,000x a player’s stake, coming from the Scatter symbol.

Players will find 2 separate 5×3 reels and a total of 5 fixed pay lines which are identical for both fields. Both are triggered by the same spin and players form various winning combinations with the featured regular fruit symbols and the classic Lucky 7 symbol.

The Gold Star Scatter symbols pay out irrespective of bet lines and the game field, and winnings are granted when up to 10 Scatter symbols appear regardless of where the Stars land.

The new slot is the latest addition to Playson’s Timeless Fruit Slots portfolio and confirms Playson’s ambitions to deliver exciting new content to the newly-regulated German market.

Vsevolod Lapin, Head of Product at Playson, commented that they have upped the ante on their highly acclaimed gaming suite with this new title, adding a brand-new game field to ramp up the excitement for thrill-seeking players.

Lapin added that they feel confident that unique Playson content such as ‘Stars and Fruits: Double Hit’ will perform strongly with customers based in Germany, retaining the thrill of the game-play in compliance with the legal minimum spin duration.