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Leading online sportsbook BetMGM has entered into a multi-year partnership with Audacy (formerly Entercom Communications), which has 39 all-sports stations across the US.

Matt Prevost, Chief Revenue Officer at BetMGM commented that with the sports betting industry legalizing on a state-by-state basis, BetMGM hopes the hyperlocal approach can win over customers.

He went on to say that they value the relationship local radio hosts have with their audiences and added that the industry and brand is still state-by-state, so local radio is a great way to connect with local audiences.

Prevost also said that the brand already has working relationships with some of Audacy’s stations, like 97.1 The Ticket in Detroit and BetMGM was second in March handle in Michigan, securing 25% market share.

He said that proved that local connections really mattered and what this deal allows them to do is, as every market opens up, allows them to select the talent that best represents them.

In addition to regular mentions through the airwaves, BetMGM will also offer ‘dynamic content’ and regular new promo offerings to new and existing users listening.

The agreement will also see the two Companies partner on custom BetMGM content and digital assets.

A six-year deal was announced by then-Entercom with FanDuel in October last year with the relationship not being a worry to Prevost as both are ‘preferred sports betting partners’.

Prevost mentioned that it is an enormous company with enormous reach and have a similar relationship that they have, but there is plenty of media and plenty of talent to cover the both of them.

Audacy acquired QL Gaming Group for $32m late last year and has since launched BetQL Audio Network, featuring sports betting content.

Leading aggregator and content provider Pariplay Ltd has entered into an agreement with Gamshy that will see it add the game studio’s groundbreaking titles to the Fusion platform.

Gamshy’s burgeoning portfolio of innovative games that includes popular titles Fruit Tribe, Western Barn, Jumping Sushi and Inferno will shortly be available to Pariplay’s vast global operator network.

Launched in 2016, Gamshy endeavors to introduce new design concepts supported by the best technologies on the market. The studio’s games offer players a mix of 2D, 3D, traditional and revolutionary gameplay to deliver unequalled player experience.

The partnership will ensure that Gamshy’s portfolio gets through to a vast new audience and enhances Pariplay’s existing Fusion offering.

Pariplay’s Fusion platform hosts one of the most extensive offerings on the market and includes all the supplier’s proprietary slots as well as a multitude of titles from premier games studios.

In addition to a wide-ranging choice of localized games, Fusion also comes with an array of conversion, retention and tool mechanics with the platform licensed in over 16 regulated markets.

Christine Lewis, Chief Commercial Officer at Pariplay, commented that Gamshy’s content is truly creative and unique with captivating gameplay and graphics. She added that their games will be a welcome addition to their aggregator platform and will resonate well with their partners and their players across numerous markets.

Giorgio Mikas, Sales Manager at Gamshy, said that partnering with Pariplay is an important step for them as it will ensure their portfolio is brought to leading operators around the globe, giving more players the opportunity to experience their games.

Mikas also said that they work hard to create titles that are modern, engaging and cutting edge with a focus on maximum engagement.

A proposal to legalize online sports betting in order to raise revenue for Wyoming has cleared a first vote in the Senate after narrowly passing the House earlier this month.

A few days ago the bill passed its first Senate vote and now faces two more votes before it can be forwarded to the governor.

Should it be approved, House Bill 133 directs the Wyoming Gaming Commission to regulate online sports gambling by setting up rules and imposing a 10% tax.

According to supporters of opening up online sports betting, the activity already occurs in the state illicitly and that Wyoming is simply missing out on needed money.

Sen. Jeff Wasserburger, R-Gillette commented in support of the bill during its initial reading in the Senate last week saying that the bill tries to stop the black market that is taking place now, put consumer protections into the bill and then allow people in Wyoming to place bets. He added that it then has a 10% tax on that bet.

The Legislative Service Office revealed that it was tricky to estimate exactly how much revenue legalization of sports betting would create. However, the Gaming Commission estimates the state’s sports wagering market has a $449 million value in Wyoming.

The legislation would transfer a portion of any revenue generated from the gambling program to the Department of Health in order to provide resources for gambling addiction treatment.

A special amendment was proposed by Sen. Affie Ellis, R-Cheyenne to update permit application requirements, but otherwise the bill sailed through the Senate on its final read.

Sportsbook BetMGM has announced that it has been named as the preferred sports betting partner for audio platform Audacy, the business formerly known as the Entercom Communications Corp.

In terms of the deal signed by the parties, BetMGM content will be integrated into Audacy audio network, which includes radio shows and podcasts.

Matt Prevost, the Chief Revenue Officer at BetMGM, commented on the new partnership by saying that Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space.

Prevost went on to say that in Audacy, they have found a long term strategic partner that shares their goals, enabling them to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today.

Audacy was previously known as Entercom, but has now been re-branded. Last year it acquired QL Gaming Group (QLGG) a sports data and igaming affiliate platform, in a cash deal valued at an amount of approximately $32m.

Mike Dee, the President of Sports at Audacy, added that they are extremely proud to partner with BetMGM and wish to thank them for their confidence in them as they become one of the largest media partners.

Dee Went on to say that in light of their BetQL acquisition and related offerings, they believe that this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that they do on a multi-platform basis.