Sporttrade, a Fintech sports betting company, has acquired the Colorado-based sports betting company Momentum Sports and Entertainment Inc that will see it expand into the Centennial state.

Momentum Sports is the owner and operator of an internet sports betting operator license through a market access agreement with GF Gaming and its local affiliate Easy Street Casino.

In terms of the acquisition, qualified participants in Colorado will gain access to a sports trading experience through the Sporttrade app upon its launch in the first half of 2022. Easy Street Casino will hold Sporttrade’s Colorado sports betting license.

Alex Kane, Founder and Chief Executive Officer of Sporttrade, said they are pleased to announce launch plans in Colorado, a state that has been an early believer in the growth and potential of legalized sports betting with thriving fan bases across multiple professional and college sports teams.

He also said that their team looks forward to expanding their presence across the US while continuing to refine their sports betting exchange to provide Sporttrade’s passionate user base with a secure, transparent and technologically advanced platform from which to wager.

Dan Kelliher, Founder of Momentum Sports, said Momentum Sports was founded to generate community-focused economic growth.

Kelliher added that with Sporttrade’s unique sports betting model, they are the only sports betting platform that provides a true capital market experience to their customers and they are proud to transition their gaming license to Sporttrade to serve Colorado’s growing sports betting community and to continue to evolve the industry.

Roger Brown, General Manager & Director of Gaming Operations at GF Gaming, said that Easy Street Casino and Sporttrade will pave the way for eager sports fans in Colorado to participate in a new and exciting way to wag

Evolution Gaming acquired NetEnt at the end of December 2020 after which all live casino games of NetEnt were immediately closed and the employees of NetEnt were put on the street.

Microgaming has hired former NetEnt’s employees who have a lot of knowledge about live games.

Microgaming has now revealed that it will be developing its own live casino as the acquisition resulted in the number of live suppliers being reduced significantly. The company’s live games should go online next year.

As from the first quarter of 2022 Microgaming’s live games are due to go online in all online casinos where Microgaming is present.

In January 2021 Microgaming entered into a partnership with One Air Entertainment – specialists in the technology involved in a live casino.

On Air Entertainment is headquartered in Malta and owns a number of live casino studios which are located in Estonia and Latvia.

Microgaming will be working very hard behind the scenes in the coming year in order to develop its own live casino games.

For years Microgaming has been one of the market leaders in the online casino world but live casino games was missing until now.

According to Microgaming, there is a lot of potential in the live casino with more and more players choosing to play live and together with On Air Entertainment, they are hoping to establish a nice portfolio.

Microgaming will endeavor to compete with Evolution Gaming, which will be quite a challenge as the company has been staving the market for a number of years.

Scientific Games has revealed that it has completed the acquisition of gaming content studio Lightning Box that will see it enhance its growth plan in digital markets.

According to Scientific Games, the purchase will help its calculated plan to become a content-led endurable growth business, as well as support its in-house studios. The terms of the deal were, however, not disclosed.

At present Australia-based Lightning Box works with operators across Europe, Canada and the US with its clients including Rush Street, FanDuel, Loto Quebec, 888, LeoVegas, Betsson, BetMGM, Golden Nugget, BCLC, Unibet, Sky Bet and William Hill among others.

Scientific Games has an existing partnership with Lightning Box, with Lighting Box games featuring across the OpenGaming platform in the US. The studio will carry on delivering new games while profiting from Scientific Games’ selection of resources, including data analytics and commercial support.

Dylan Slaney, Senior Vice President of Gaming for Digital at Scientific Games commented that Lightning Box games are hugely popular with slots players around the world, and they are excited to welcome these talented game designers to their team.

Slaney went on to say that their strategy is a simple one: talented, passionate people make great games and the addition of the Lightning Box team is another example of this and how they will continue to be the igaming industry leader.

Peter Causley, Lightning Box co-Founder and Chief Executive Officer, said joining the Scientific Games team and working even more closely with them comes at a perfect time to drive forward their ambitious product innovation plans.

Causley added that having been an OpenGaming partner since its early days, they knew that Scientific Games had the capabilities to propel their games to new heights.

Score Media and Gaming (theScore) has entered into an agreement with Canadian recreation sports provider Canlan Sports that is due to begin this fall.

In terms of the agreement, cross promotion across each company’s respective digital platforms will be allowed as well as on-site branding for theScore’s properties that include its mobile sportsbook ‘theScore Bet’ via Canlan’s well-known network of Sports Complexes across Canada.

With online sports betting commencing in Ontario later this year, theScore Bet will accept sport-surface title sponsorship in all six of Canlan’s Ontario Sports Complexes.

Aubrey Levy, Senior Vice President, Marketing at theScore, commented that as they introduce theScore Bet brand to the Ontario market, they are looking to activate in creative and effectual ways to engage large, endemic audiences and create authentic connections to their brand.

Levy went on to say that as a homegrown Canadian company they know how ingrained recreational hockey is in Canada’s culture, and there is no bigger player than Canlan Sports in the recreational hockey space. He added that this deal allows them to effectively connect theScore Bet with a huge audience of adult sports fans as well as the culture and passion around recreational hockey.

Joey St-Aubin, President and Chief Executive Officer at Canlan Sports, said they support a safe, responsible and regulated sports betting market. He added that given theScore’s leadership position in digital sports media, they are very confident that Canadians will benefit from this rapidly evolving, cutting-edge industry.

St-Aubin also said that this collaboration allows them to continue building momentum for their digital transformation and enhancing the customer experience by introducing the Canlan Sports brand to wherever sports loving fans consume

Following Caesars Entertainment’s acquisition of William Hill earlier this year, it has announced the launch of its new Caesars Sportsbook app.

The app utilizes the Liberty platform acquired in the William Hill deal and is currently live in eight states: Indiana, Michigan, Tennessee, Virginia, West Virginia, Colorado, Iowa and New Jersey.

According to Caesars, they are aiming to launch the app in Maryland, Louisiana and Arizona once these markets go live.

Eric Hession, Co-President of Caesars Digital, commented that they understand that they need to be nimble and give bettors what they want in terms of depth of odds and breadth of sports and make their app easy and fun to navigate.

Hession added that they want to treat every Caesars Sportsbook player like a Caesar and that means generous offers and a way to earn through Caesars Rewards.

In Nevada, Illinois and Washington DC where Caesars offers online betting that require in-person registration betters will instead gain access to an upgraded version of the Caesars Sportsbook by the William Hill app.

Chris Holdren, Co-President of Caesars Digital said sports bettors deserve a sports betting experience that treats them like royalty. He added that in their world, everyone is an emperor and the Caesars Sportsbook app delivers an experience worthy of them.

Holdren invited people to play with them online, stay with them at their resorts and experience their favorite sports in new ways through their unparalleled partnerships.

Tom Reeg, Chief Executive Officer at Caesars Sportsbook, said they are excited to launch their new comprehensive marketing campaign for Caesars Sportsbook. He added that the rebranded and upgraded offerings will provide customized offers, flexible limits, a wide range of betting lines and an intuitive user experience.