Betson-owned StarCasino is thrilled to reveal that it has entered into a partnership with Italian Serie A football club AC Milan.
In terms of the partnership signed by the parties, StarCasino will serve as a major partner of the football club for three seasons, from 2007-18 to 2019-20.
The online gaming brand will serve as a major partner of the Serie A outfit in a deal that will provide a selection of exclusive events, special offers and entertainment opportunities for fans of the 18-time domestic champions.
The financial terms of the agreement between the parties have not been released.
The online gaming brand will join AC Milan’s collection of second-tier sponsors which also includes Snai, TIM, Banco BPM, Mediaset Premium, Toyo Tyres, FrecciaRossa, Nivea Men, GI Group and Diesel.
Lorenzo Giorgetti, Chief Commercial Officer of AC Milan, commented on the partnership by saying that their partnership with StarCasino is a natural fit between two leaders in their respective industries. He added that their shared values make this collaboration particularly attractive and that a key factor for them to partner with StarCasino was their impressive innovative activation ideas. Giorgetti also said that thanks to StarCasino all their fans will be invited to join exciting upcoming live-experiences with the club.
StarCasino’s local Brand Manager, Anna Vishnevskaya, added that it is an honor for them to partner with such an iconic and constantly evolving club with a strong and loyal Italian and worldwide fan base. He went on to say that their passion for entertainment and fun is in their DNA and they invite all red and black fans as well as their customers to join some of their amazing upcoming initiatives.