PointsBet, America’s fastest growing online bookmaker, has announced that it has entered into partnerships with both the Indianapolis Colts and Chicago Bears, in terms of which it has become a sportsbook partner of the Indiana and Illinois-based National Football League franchises.
Both deals will see PointsBet using the team’s logos in its marketing and having access to sponsorship opportunities and brand visibility across a number of digital assets.
PointsBet’s deal with the Colts includes the team’s Official Colts Podcast which will in future be sponsored by PointsBet with the operator also launching mobile push notifications for Colts’ regular season games before kickoff.
Johnny Aitken, the Chief Executive Officer at PointsBet USA, commented that the agreement – following PointsBet’s partnership with the NBA’s Indiana Pacers – shows the operator’s commitment to the state of Indiana.
Aitken also said that PointsBet is thrilled to partner with the Colts, aligning with this great organization and its hugely passionate fanbase. He added that PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and they are extremely proud of that.
The President and Chief Executive Officer of Chicago Bears, Ted Phillips, commented on the team’s deal with the operator by saying that as they break into the sports betting category for the first time, they could not be more excited to welcome PointsBet to the Bears family as a proud partner.
Phillips went on to say that this deal will bring fans a new way to interact with and cheer on the club.