BoyleSports, the largest independent bookmaker in Ireland has entered into a ‘Principal Partner’ Agreement in terms of which it has become the main sponsor of Coventry City Football Club, covering the 2020/21 season.
The agreement will see the BoyleSports logo featuring on the front of Coventry’s home and away playing kits for the new season.
The new deal with BoyleSports is Coventry’s highest value front of shirt sponsorship deal since the 2011/12 season, with the club now pursuing its trade in the Championship, after winning the third tier of English football last season.
The agreement follows on from the bookmaker’s expansion in the UK and the Midlands, which saw it acquire 13 stores in the area last year. BoylesSports is also the shirt sponsor of fellow Midlands and Championship club, Birmingham City. The bookmaker boasts over 300 shops in the UK and Ireland.
Conor Gray, Chief Executive Officer for BoyleSports commented that having chosen the Midlands to be the base for their expansion into Britain, they are proud to cement their commitment to both Coventry and to the wider Midlands area with this deal.
Gray also said that they are seeing exciting times ahead for BoyleSports in the Midlands and with their recent promotion to the Championship, they wish Coventry City FC all the very best in their upcoming season.
Dave Boddy, Chief Executive Officer of Coventry City, said that this is a significant deal for the Football Club and will provide much needed and significant revenue for the Club, helping to support Mark Robins and the team in preparation for the upcoming Championship season.