Sportradar, a global provider of sports content and intelligence has announced that it has entered into a long-term partnership with the European Handball Federation (EHF), EHF Marketing GmbH (EHFM) that will include official data collection and distribution to media organizations and betting operators.
In terms of the multi-year agreements that are set to run until 2030, Sportradar will act as the official data partner of EHF and EHF Marketing to collect and distribute official EHF data to numerous betting and media entities.
Sportradar will also make use of all of its technological capabilities that includes Al and machine learning, to develop new solutions for analyzing data and detecting new insights to improve the sport and provide an unprecedented experience for fans and EHF partners.
Included in the deal is the range of live data and extensive statistics for more than 1,500 national team and beach handball matches and over 750 European Cup matches per season across all of European handball’s elite club competitions.
The agreement includes the men’s and the women’s EHF Euros and their qualifiers, the EHF’s younger age category events, the European matches of the World Championship qualification and the Beach Handball Euros.
On the side of EHF Marketing, the contract includes all matches in the EHF Champions League men and women, the EHF European League and the EHF European Cup.
The new cooperation between the parties follows an existing partnership between Sportradar and EHF and EHF Marketing which commenced with a multi-faceted data, marketing and digital services agreement that was signed in June 2017.