Sporting Solutions, a leading sports book and lottery supplier has announced that it has entered into a deal with US based consultants SCCG Management in an endeavor to accelerate its entry into the North American sports betting market.
In terms of the new partnership, SCCG will provide business development and pivotal support to Sporting Solutions in the area, as the sports book supplier expands on its success in hugely competitive and regulated global jurisdictions.
In addition to fully automated solutions for risk management and pricing, Sporting Solutions will provide its sports book software and trader tooling, with the powerful, modular and highly configurable offers that have been designed to give operators in the US an alternative to the current approach of incumbent solutions.
Stephen Crystal, the Managing Partner at SCCG Management, commented on the partnership with the consultants by saying that Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers.
Crystal went on to say that their pricing, risk management and software solutions are proven to help partners improve hold percentages, grow handle and win market share in competitive markets around the world, and they believe they will prove to be highly disruptive in the US market.
He also said that they will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as their experience in driving growth in the ever-changing sports betting landscape.