European sportsbook operator, the mybet Group, is thrilled to reveal that it has entered into a deal in terms of which it will become the new co-sponsor and exclusive sports betting partner of German Bundesliga club Borussia Monchengladbach for the following two football seasons.
The new deal signed between the parties will see mybet branding feature prominently at the club’s 47,000-seater Borussia Park Stadium while the company’s logo will appear on the team bus. The branding presence will also be promoted notably on the club’s online, print and social media channels.
Borussia Monchengladbach’s Director of Sponsoring, Catering and Events, Guido Uhle, commented on the deal by saying that they are extremely pleased by this partnership with mybet as an established player in the sports betting market for more than 15 years.
Markus Peuler, the Chief Executive Officer of mybet Holding SE, added that football is by far the most important sport when it comes to sports betting. He ewent on to say that as their newly developed online product platform is now operating, it is time for mybet to again be present on the stage of the football Bundesliga.
Peuler also said that with Borussia from Monchengladback, they do support a club, whose image and development in the last couple of years fit their own goals perfectly.
The mybet Group is currently licensed in a number of European countries, with the headquarters located in Berlin and offices in Malta and Cologne. The company’s betting and gaming products are offered under a franchise system while it also supplies regional betting providers in Europe and Africa as a B2B service provider.