ioSport is pleased to reveal that it has entered into a deal with Romanian betting and gaming company Superbet in terms of which it will develop a range of next-generation betting products.
The new deal that was signed between the parties will see ioSport, which specializes in pricing and automated solutions for the sports betting industry, powering the products with its automated pricing technology as well as leveraging its proprietary Erlang-based tech stack and machine learning capabilities.
According to both ioSport and Superbet, the new products will assist the latter in building market share in new and existing territories with a vast range of innovative features.
Jamie Hart, the Director of e-commerce at Superbet, commented on the new deal by saying that the world is changing very quickly and is driven by significant advances in the use of technology.
Hart also went on to say that until now, the betting industry has remained relatively stagnant while big steps have been made elsewhere.
He added that at Superbet it is the company’s intention to build an enhanced betting experience that embraces those advances, and that the guys at ioSport think the same way as they do.
Hart also said that sports pricing, as well as trading in general, has seen more disruption than casino gaming, but that he believes that they are only scratching the surface.
Hart added that with ioSport as partners, they are very well placed to push new boundaries and open up fresh flexibility into sports betting.