Microgaming has been making donations to the annual ‘Gift of Giving’ campaign through its staff-led CSR initiative PlayItForward for the past seven years and this year its total donations reached an amount of $30,000. This massive amount has brought the total donations from Microgaming to £210,000 since the campaign’s inception.
‘Gift of Giving’ is an annual voting scheme that gives Microgaming operators and partners ‘the gift of giving’ by giving them the opportunity to donate to deserving causes in their region.
John Coleman, Chief Executive Officer of Microgaming, commented that he would like to thank all of their customers for their generous votes and for supporting their ‘Gift of Giving’ initiative for the seventh year running.
Coleman went on to say that involving the wider industry in CSR is important to them at Microgaming, which is why they included the new responsible gambling category – giving back is what they are all about. He added that he hoped that these donations will help the winning charities in 2019’s campaign to keep doing what they do best.
Microgaming PlayItForward has donated a share of £30,000 between six global charities. Charities with the highest number of votes in each region were Save the Children (UK), WaterAid (Africa), Foodbank Lifeline Foundation (Malta), Childline (Gibraltar) and Unicef (Rest of the World), with GamCare winning the vote in the inaugural responsible gambling category.
Anna Hemmings, Chief Executive Officer at GamCare said they are grateful to Microgaming for naming them as beneficiary of the ‘Gift of Giving’ campaign this year and this will contribute to their wider work in minimizing gambling-related harm, helping them to reach the people who need them.