FSB, an award-winning, London-based iGaming platform provider has announced that it has signed a new deal in terms of which it has launched an upgraded sports betting and gaming platform for leading independent British bookmaker, JenningsBet.
FSB has distributed its premium platform and trading tools for JenningsBet, which is one of the UK’s foremost indie operators, who have been at the heart of high street and private-client betting for almost 60 years, with over 100 shops throughout Britain.
The provider’s special pricing models will enable customers to enjoy cutting-edge and reactive in-play odds on all sports, arriving in time for the peak of the domestic season and the Cheltenham Festival that is scheduled to take place in March.
A live casino and a complete set of casino games from top suppliers will also be added by FSB’s proprietary platform, in order to further complement the proposition.
Richard Thorp, the Business Development Director at FSB, commented that they are delighted to join forces with JenningsBet, one of the most trusted and revered names in UK betting. He added that their platform is now setting the tone for online sports betting, driving the sector forward via innovative features for online, mobile and retail.
Greg Knight, the Managing Director of JenningsBet, added that after a tough 2018, retail betting is necessarily evolving, but the betting shop still has a key role to play for JenningsBet.
Knight went on to say that with this state-of-the-art sportsbook, they aim to capitalize on the ramping demand for a mobile-first solution.