Estonian licensed Coolbet, owned by the Estonian company StayCool OU, is a sportsbook driven brand with its own developed platform and sports software. The company not only offers sports but also offers casino and live US online casino gaming. As of this week, Coolbet will also be offering poker.
Coolbet is greatly impressed by Microgaming’s experience and endurance in online poker and its presence in the Nordic region which has resulted in the company joining the Microgaming Poker Network (MPN).
The award winning poker network will be providing Coolbet with an extensive tournament schedule, a number of special promotions as well as a popular live tour (MPNPT).
The Chief Operating Officer at Cooolbet, Anders Karlsen, commented on the deal saying that by joining the MPN, their brand and their players will be benefiting from a highly experienced and knowledgeable poker team.
Karlsen went on to say that are endeavoring to bring sports book players closer to poker and vice versa, and they believe they can achieve this strategy by working with the best in the industry.
The Director of Network Games at Microgaming, Jean-Luc Ferriere, commented that with their management group having 90 years’ combined online gaming experience, Coolbet has a clear strategy when it comes to its customers and target markets. Ferriere also said that the MPN is the perfect home to help Coolbet to achieve its goals. Coolbet is no stranger to Microgaming after the company went live on the Quickfire platform in 2016 in order to gain access to the largest portfolio of games in the industry.