Argyll Entertainment, a dynamic and entrepreneurial online gambling operator behind RedZoneSports.bet and SportNation.bet, is one of the first operators to launch Action Betting on the SBTech platform in the U.K.
The mobile-first feature firmly suggests interesting markets to players through related alerts and call-to-action betting options.
Action Betting is powered by SBTech’s machine learning algorithm and creates immediate notifications when a particular incident occurs in a match, whether a red or yellow card, free kick, corner or dangerous attack.
A powerful market is then displayed on-screen that enables players to “quickbet” on outcomes directly from the device, with the selection added to the bet slip instantly.
Stuart Tilly, the Chief Executive Officer at Argyll Entertainment, commented on the launch by saying that they are continually striving to add value to their online offering to ensure their customers’ interaction with them is an enjoyable, rewarding and entertaining one.
Tilly went on to say that the release of Action Betting provides their customers with a unique, intuitive and easy to use in-play feature that has been designed to enhance their mobile betting experience.
He also said that they are delighted to be one of the first UK facing operators on the SBTech platform to go live with Action Betting and look forward to working with SBTech going forward in rolling out many more market leading features throughout 2018.
Ian Bradly, the Chief Product Officer at SBTech, commented that they are very excited to see one of the most innovative betting operators in the UK go live with their latest feature.
Bradly added that these innovations are part of SBTech’s continues drive to offer differentiation points to its clients which can then be passed on to players.