Innovative content provider and aggregation platform, Relax Gaming, is pleased to announce that it has entered into an agreement with leading games developer G.Games.
The new agreement signed by the parties is part of Relax Gaming’s ‘Powered By’ partnership program and will enable G.Games to gain access to its huge distribution network and operator partners which include top brands such as Lifland and Kindred.
G.Games was launched in October 2018 following the merger of London-based games supplier Gamevy and its German counterpart Gluck and currently offers single-player bingo, scratch cards and keno.
The deal adds another brand to Relax Gaming’s ‘Powered By’ partner base as it continues to enter into platform-to-platform agreements with accomplished operators.
Simon Hammon, Chief Product Officer at Relax Gaming, commented on the partnership by saying that G.Games has been on a home-run since it merged in 2018, developing unique content that appeals to a broad range of player demographics and performs well in multiple markets.
Hammon went on to say that they see great potential in the mutual benefits of this partnership and look forward to offering its games to their integrated customers, boosting their profile with titles that will attract new audiences.
Helen Walton, Chief Commercial Officer at G.Games, said that customers have been urging them to integrate with Relax for several years. She added that it has been very clear to them that Relax has a magic recipe for making customers happy – and that means they are absolutely delighted to be delivering their content via its platform and making those same customers even happier.