Hong Kong-based games and platform developer Takara Gaming Group (TGG), has announced that it has signed a deal with BetEast, an iGaming operator focused on Asian markets, that will see it launch a selection of new casino content on the latter’s site.
In terms of the agreement signed between the parties, TGG will provide BetEast with customized sports betting, e-sports content and a selection of real-money slots from the supplier’s platform of over 200 titles.
TGG recently moved from a land-based content provider into the iGaming space, powered by proprietary omni-channel solution, the 3+1 Platform.
The platform developer’s move into the Latin American market earlier this year is a result of a partnership with Mexico’s Elite Gaming Operators.
Raymond Chan, the founder of Takara Gaming Group, commented on his company’s new partner by saying that TGG is proud to partner with BetEast and supply them with their vast content library. Chan went on to say that they are fully confident in their ability to provide a top selection of games to such a prestigious partner and work toward enhancing the gaming experience globally.
BetEast’s UK-facing site operates on the TGP Europa platform together with Asian-facing operators Fun88, 12Bet and TLCBET.
BetEast first ventured into the UK football sponsorship market earlier this year through a partnership with Premier League football club Swansea Football Club.