Sportradar owned brand Betradar, is pleased to reveal that it has extended its offering in the Italian market by adding live streaming for the German Bundesliga 1 and 2 club football competitions.
The offering will enable punters in the country to access coverage of Germany’s top two divisions via desktop and mobile devices as well as in retail betting shops operated by the Sisal group.
Italian online sports betting operator Sisal, a partner of Betradar, and recipient of the company’s flagship products’ Live Channel Online and Live Channel Retail, has already added the rights for the German leagues to its own offering.
Marco Tiso, Sisal Online Gaming Business Manager, commented on the offering by saying that they are extremely pleased to announce that Sisal will be the first player in Italy to offer the streaming of Bundesliga in partnership with Betradar. He also said that this achievement means a significant step forward to support their strategy, giving their customers the opportunity to experience the emotions of one of the major European football championships.
The Sales Director at Sportradar, Lorenzo Caci, added that this latest development was another milestone for the company and its aim to further strengthen its products for Italian clients. He added that they are thrilled to have come to this agreement with Sisal as they are one of the major players in Italy.
Caci went on to say that they are convinced that more of their partners will benefit from their augmented rights-offering and that they will be adding Bundesliga to their portfolio.