Hard Rock International, a US Casino operator and global leader in the entertainment and hospitality industry, is thrilled to announce that it has launched its Gaming Innovation Group-powered online sportsbook in Iowa.
The launch complements the over-the-counter solution on the casino floor at Hard Rock Hotel & Casino Sioux City in Iowa which launched in September of this year.
Iowa has now become the second state into which Hard Rock International and Gaming Innovation Group have entered, after rolling out a sportsbook in New Jersey in January 2019.
Hard Rock is now offering its customers in Iowa the same experience that has been available to customers in New Jersey since July of last year, following the launch of its omni-channel sports betting solution which is based on Gaming Innovation Group’s flexible and modern technology.
Following the launch, Chris Armes, the Chief Information Officer at Gaming Innovation Group, commented that the project went live smoothly after many weeks of hard work from both Gaming Innovation Group and Hard Rock.
Armes went on to say that they are pleased to entertain consumers with a safe and exciting first-class omni-channel sports betting experience.
Kresimir Spajic, the Senior Vice President of Online Gaming at Hard Rock International, said that they are excited to extend their partnership with Gaming Innovation Group to support sports betting in Iowa, and further grow their sportsbook portfolio.
Jim Franke, General Manager of Hard Rock Hotel & Casino Sioux City added that offering sports betting through Gaming Innovation Group provides their players and guests with a new level of engagement and they could not be more thrilled to be launching in Iowa.