FDJ Gaming Solutions has strengthened its B2B business by acquiring Sporting Group, the world’s leader in sports betting technology and trading, through its 100% subsidiary, FDJ Gaming Solutions, the innovation, technology and service hub of FDJ Group.
The acquisition adds market leading pricing, trading and risk management capabilities to the Group and enables FDJ Gaming to take complete control of Sporting Solutions, the reputable B2B sportsbook service supplier and Sporting Index, the leading sports spread betting company.
Operators in regulated territories will be provided with a market-leading full-service proposition that combines a proven, fully flexible, multi-channel Advanced Betting Platform and a customized pricing, trading and risk management service called ‘Advanced Betting Services’.
Xavier Etienne, Executive VP Technology & International at FDJ Group and Chief Executive Officer of FDJ Gaming Solutions, commented that they are very pleased to have completed this acquisition, which underlines FDJ’s ambition in the B2B sports betting sector.
Etienne also said that FDJ recognizes the excellence that Sporting Group has in pricing and trading and that is why this operation is key for their B2B international development.
Simon Trim, Chief Executive Officer of the Sporting Group, said that they are thrilled to be joining FDJ, and becoming a part of FDJ Gaming solutions.
Trim went on to say that it is clear they have a shared vision on the future shape and evolution of the industry and in particular the important role that expert risk management and price differentiation will play going forward. He added that the acquisition allows them to continue delivering their world-leading B2C spread betting proposition and B2B trading services, and they look forward to delivering exciting new products and services as part of the enlarged business.