GVC Holdings, one of the largest betting and gaming groups in the world, is pleased to announce that it has entered into a multi-year extension to its B2B partnership with CBCX, an Austrian sports betting and in-play wagering solutions provider.
In terms of the new deal entered into between the parties, which extends a relationship that commenced in 2012, GVC will continue to supply CBCX with the GVC Feed – its’ B2B sports trading solution.
The GVC Feed provides live sports betting such as fixtures, odds, scoreboards, results and event calendars in a number of different languages to online and land-based B2B clients that can be integrated into the client’s sportsbook via an interface.
CBCX launched more than 30 years ago and currently provides ‘avant-garde’ retail and online betting solutions of businesses that include everything from customer cards, cash handling and software systems right through to betting terminals.
Ian Turnbull, the Head of B2B at GVC, commented on the renewal of the B2B partnership by saying that the announcement means that CBCX’s retail clients across the globe will continue to benefit from the same market-leading, margin-driven, quality content offered by GVC’s own premium sports betting brands that include bwin and Sportingbet.
Michal Jeske, the Chief Executive Officer at CBCX, added that driven by the quality and sustainability of GVC’s services, the CBCX sports betting application XLive has truly evolved and they are extremely proud that XLive is widely regarded as the leading betting product for retail and web/mobile B2B betting operations