Scientific Games, an American company that provides gambling products and services to lottery and gambling organizations across the globe, has signed a new agreement with long-term partner Danske Spil, in terms of which the supplier’s SG Digital division will roll out an array of new features that will boost the Danish operator’s sportsbook offering.
Scientific Games has been a trusted partner to the leading Danish operator since 2012 and the extension will see SG Digital continue to play a fundamental role in the delivery of Danske Spil’s sports betting offering.
The five-year extension will see SG Digital roll out a selection of its improved solutions to enhance user experience, commencing with a modified front end.
Keith O’Loughlin, Senior Vice President of Sportsbook and Platforms at SG Digital, commented that they are extremely excited to expand their relationship with Danske Spil, a long-term partner that shares their passion for delivering engaging and intuitive sports betting experiences.
O’Loughlin went on to say that since the start of their partnership in 2012, Danske Spil has grown and retained their position of leadership in the Danish market, and they now look forward to supporting Danske Spil in creating enriched, memorable experiences for their players.
Niels Erik Folmann, the Chief Executive of Danske Licens Spil added that they are very happy to continue their relationship with SG Digital.
Folmann also said that this partnership will continue to form the core of their sportsbook offering moving forward. He added that at Danske Spil they pride themselves on delivering entertaining games and a premium user experience, and their partnership with SG Digital is key in this regard.