William Hill, a leading gaming and sports betting operator, has revealed that it has signed a multi-year agreement with Eldorado Resorts, a US casino company that will see William Hill upgrade and manage Circus Circus Hotel Casino’s racing and sportsbook offering in Nevada, Reno and Silver Legacy Casino Resorts Reno.
Once all the necessary regulatory approvals are obtained an all-new William Hill Race & Sports Book facility will launch at Silver Legacy which will spread over 7,200 square feet and offer punters a Sports Bar, “dernier cri” Video Wall technology for the broadcast of sporting events as well as an option for Live In-Play betting.
In terms of the multi-year agreement, Circus Circus Reno will also have its sportsbook offering upgraded significantly with lots of new features added at the gambling venue such as big screen TV’s, a Sports Bar and much more.
Circus Circus and Silver Legacy combined feature over 220,000 square feet of gambling offering with both providing visitors with live poker, racing and sportsbook options. Eldorado Resorts has been investing millions of dollars in the improvement and renovation of these two venues since taking full control thereof.
Joe Asher, the Chief Executive Officer of William Hill’s US operations, commented on the deal by saying that they are extremely thrilled with the opportunity to expand their existing relations with Eldorado Resorts and to provide its sports betting product offering to three of the largest Downtown Reno gambling venues.
Gary Carano, Chief Executive Officer and Chairman of Eldorado Resorts revealed that they are excited to be working with William Hill on the upgrade. He added that racing and sportsbook options are extremely important to the experience that their resorts offer and that the upgraded offering is bound to help the gambling operator to attract a larger number of visitors and bring more excitement at their venues in Downtown Reno.