Highlight Games Limited, a London-based video virtual sports specialist, has announced that is SOCCERBET product has gone live with Italian operator Sisal.
SOCCERBET will be made available in 500 venues across the Italian operator’s retail estate and will also be available in the online and mobile environments in the near future.
SOCCERBET games are based on Highlight Games’ exclusively licensed virtual football product, approved by the Italian supervisory authority Agenzia della Dogande e dei Monopoli, and features real archive football from the Serie A Italian football league.
Tim Green, Chief Executive Officer of Highlight Games, commented that SOCCERBET has been the best performing virtual sports products across the Eurobet retail estate since its launch, with both player numbers and average bet amounts increasing daily.
Green added that entering a new product concept into a mature market can be challenging, but this innovative game takes players to the heart of the action where they can watch real league highlights play out and it is, therefore, no surprise that it has reached such a fantastic response.
Green also said that they look forward to the continued success of SOCCERBET as they complete rollout to Eurobet’s 720 retail venues and online and mobile channels.
Carlo Di Maior, Director of Sportsbook, said that since its launch last month, SOCCERBET’S performance has exceeded expectations. He added that the opportunity for players to bet on genuine Serie A archive footage has proven an irresistible one, and this is reflected in increased levels of player engagement which is driving incremental revenues.
In February of this year, it was reported that Highlight Games has entered into a multi-year agreement with Sisal Entertainment to deploy its’ SOCCERBET virtual sports games in the Italian market.