SBOBET, a leading Asia-facing online sports betting provider, has announced that it has entered into a deal with German soccer giants Borussia Dortmund in terms of which it will become the club’s official betting partner in Asia.
The partnership will commence at the beginning of the 2018/19 season, which starts on Friday, 24th August 2018 and will see SBOBET being promoted across Dortmund’s digital channels.
Financial terms in relation to the new deal have not been disclosed. The bookmaker will offer Borussia Dortmund promotions and activities that are exclusive to Asia and will also support the club’s local social initiatives.
Suresh Letchmanan, the head of the Borussia Dortmund club’s Singapore based Asia office, commented that this partnership is a huge step for the club to get even closer to their Asian fans.
Letchmanan went on to say that their supporters from Asia have always sought new and exciting opportunities to engage with the club, and they believe that SBOBET is the ideal partner to spread the BVB brand of football in the region.
Bill Mummery, the Executive Director of Celton Manx, which owns SBOBET, said that The Bundesliga continues to rise in Asia.
Mummery also said that Dortmund have an amazing fan base, not only in Europe but all over the globe. He added that they admire Dortmund’s rich history and what they have built throughout the years, establishing themselves as regular fixtures in Europe’s top competitions.
Mummery went on to say that while they are delighted to have Dortmund grow with them in Asia, they are more excited for their Asian fans and what this partnership will bring them in the near future.