PointsBet USA has revealed that it has entered into an agreement with Meadowlands Racetrack in New Jersey in terms of which it will launch via the venue in the last quarter of this year, subject to regulatory approval. PointsBet will, in addition, work with Tioga Downs Casino in the state of New York pending legislative authorization. Online and mobile sports betting will be included in both deals.
The Meadowlands deal is a first international step for Melbourne-based PointsBet, a company that aims to offer more markets across the four traditional US major leagues – American football’s NFL, basketball’s NBA, Ice Hockey’s NHL and Major League Baseball – than ‘any other sports bookmaker in the world’.
PointsBet USA, Chief Executive Officer, Johnny Aitken, commented that their focus from day one has always been on the US, with Australia very much a proof of concept for them to get their Points Betting and Sportsbook capabilities tuned up to execute at an optimal level when the market here finally opened.
Aitken went on to say that the company’s Points Betting product offers a distinct point of difference, which he hopes will allow the company to stand out from the pack in the US. He added that Points Betting is like spread betting in the UK, but the scoring mechanics are far more suited to US and Australian sports then it is in the UK with soccer.
Aitken also said that if you have a normal fixed-odds bet, you could very well know at half time whether you will win or lose, whereas, if you have a points bet you are watching the match until the very last second as each play and score can impact the bet.`