Leading UK based internet betting group PlayOJO, has announced that they have expanded into the Danish gaming market and will be offering their services to players in the country.
In terms of the launch, PlayOJO will be able to enter the lucrative country and offer a range of innovative casino games that include titles from NetEnt, Microgaming, Williams, NextGen, NetEnt and more. The betting group has in excess of £15,000,000 in jackpot prizes available.
PlayOJO’s unparalleled approach to responsible gambling, its honesty regarding its terms and conditions, promotions, marketing and bonuses as well as a great cashback scheme that sees players withdraw their rewards without any wager-through conditions has made a massive impression in the UK market.
The internet betting group has increased its marketing spend in Sweden by launching an €8 million TV ad campaign as well as additional ads in national and local press, billboards and new sponsorships that are scheduled to launch at the beginning of next year.
PlayOJO is quite sure that it will become one of the top three online casino advertising spenders in Sweden which will match its efforts in the British market.
The Co-Founder of PlayOJO, Ohad Narkis, commented on the new launch by saying that they are thrilled to have flicked the switch on PlayOJO in Denmark, which further strengthens their position in the Nordics. Narkis added that their unique approach to responsible gambling and the open and honest way they reward players sets them aside from their rivals.
Narkis also said that they will be supporting this launch with increased marketing activity in Sweden, as they look to gain a bigger share of the Scandinavian market.