William Hill has secured a headline sponsorship for all horse racing fixtures at Dundalk Stadium from September 27th to April 11th. This partnership encompasses 37 fixtures, with races held on Wednesdays and Fridays. The agreement includes sponsorship of prestigious events such as the Listed Diamond Stakes and the Group 3 Mercury Stakes, races that have seen victories from notable horses like Take Cover and Caspian Prince in previous years.
As part of the sponsorship, William Hill’s brand will be prominently displayed throughout Dundalk Stadium, from the starting stalls to the winning post. The company is also enhancing its presence in Irish horse racing by offering Top Price Guarantee offers for all its Dundalk race meetings.
Andrew McCleave, Head of Marketing for Ireland at William Hill, expressed enthusiasm for the collaboration, stating that William Hill takes pride in offering competitive prices on horse racing. Lisa O’Connor, Sales and Marketing Manager at Dundalk Stadium welcomed the partnership, emphasizing the mutual benefits and the positive impact on the atmosphere at Dundalk Stadium.
Racing TV’s ‘The Friday Club’ Sponsorship
In addition to the track sponsorship, William Hill will sponsor Racing TV’s “The Friday Club,” a weekly racing show popular among horse racing enthusiasts. The program will feature contributions from William Hill ambassadors, alongside Racing TV personalities such as Fran Berry and Kevin O’Ryan.
Futurity Trophy Sponsorship at Doncaster
William Hill is returning to sponsor the Group 1 William Hill Futurity Trophy at Doncaster Racecourse, scheduled for October 26th. This event marks the final Group 1 race of the British Flat season and has a history of producing notable champions. Auguste Rodin, the 2022 winner, went on to claim victories in both the Epsom Derby and Irish Derby in 2023.
Mark Walton, Racing Sponsorship Manager at William Hill, highlighted the company’s long-standing connection to the race they first sponsored in 1976. The event is a platform to showcase the next generation of racing stars.
Aidan O’Brien, known for his remarkable success in the Futurity Trophy with 11 victories, is expected to be a strong contender this year. His colt, The Lion in Winter, is currently favored to win.
Expanded Commitment to UK Racing
William Hill’s involvement in horse racing extends beyond the Futurity Trophy. The company is also backing the Cheltenham Showcase meeting, demonstrating its commitment to flat and jump racing.
David Leyden Dunbar, Director of Commercial Strategy & Partnerships at Arena Racing Company, welcomed William Hill’s return to sponsoring the Futurity Trophy, emphasizing the race’s importance in showcasing talented two-year-olds.
These sponsorship deals at Dundalk Stadium and Doncaster Racecourse highlight William Hill’s substantial investment in the future of horse racing across Ireland and the UK.
