Kindred Group is donating two football shirt sponsorships to Safer Gambling Week which runs from October 17 to October 23. Safer Gambling Week is an annual event spearheaded by the Betting and Gaming Council. The initiative, which was launched in 2017, aims to encourage conversation around safer gambling.
Kindred Highlights “Zero % Mission” on Safer Gambling Week
Middlesbrough and Rangers FC will wear shirts with the “Zero % Mission” logo at the front during their matches that fall on Safer Gambling Week. Normally, the shirt bears the logos of Kindred’s flagship brands Unibet and 32Red. Starting today until the 23rd, it will instead highlight Kindred’s commitment to eliminating harmful gambling as part of Safer Gambling Week.
Middlesbrough players will be wearing the personalized shirts during their scheduled match with Wigan Athletic (October 19) and Huddersfield Town (October 22). The Rangers will wear the shirts when they take on Dundee United during their final game at the Scottish League Cup on October 19.
What is Zero % Mission?
Kindred’s “Zero % Mission” is a campaign that aims to achieve zero revenue from harmful gambling by the end of 2023. Kindred began the campaign in 2020 and took things up a notch a year later when it became the first operator to publicize the percentage of revenue it obtains from players with gambling issues.