The European Betting and Gaming Association (EGBA) said gambling operators across Europe are taking their safer gambling and sustainability commitments seriously, with the latest Sustainability Report showing positive results in both aspects.
Personalized Communication Jumps by 700%
The EGBA’s “Sustainability Report 2021/2022” shows that European operators sent safer gambling communications to customers in 2021 than in 2020, with the number jumping by 123% to 38 million.
Of that total, more than 20 million (60%) are personalized and targeted based on the customers’ individual gambling behavior. That figure represents a 700% increase from 2020.
In 2021, the number of players using at least one safer gambling tool also increased to 14.9 million, or about 50% of the total number of customers.
Operators Making Bigger Social Contributions
Operators are also boosting their support towards sports and social causes throughout Europe. In 2021, EGBA members increased their contributions to European sports by 38% to €598 million, €499 million of that were made voluntarily through streaming rights payments and sponsorships.
The latest report also shows that EGBA members contributed €23.5 million to problem gambling research, education, and treatment (RET) initiatives in 2021, up 125% from 2020. Charity donations also increased to €16.7 million.