Norwegian gambling operator Norsk Tipping will have to reduce its advertising spend by at least 20% in 2023 under an order by the country’s gambling regulator, Lottstift. Norsk Tipping holds a monopoly on betting and lottery in Norway and is one of only two operators (the other being Rikstoto) permitted to promote their products and services on national media.
Norsk Tipping Must Reduce Advertising Spend by NOK 45 Million
Lottstift has ordered Norsk Tipping to cut its advertising spend by NOK 45 million (around €5 million) as part of the government’s efforts to reduce the exposure of children and other vulnerable people to gambling ads.
With unlicensed gambling operators now unable to promote their services to Norwegian customers via key marketing channels including digital TV, there is no need for Norsk Tipping to maintain a high exposure, and must therefore implement major changes to conform with the shift in Norway’s gambling market, Lottstift stated.
Norsk Tipping Has Until Aug. 11 to Comply
Norsk Tipping already cut its advertising spend from NOK 314 million to NOK 227 million earlier this year over potential regulatory risks. The gambling monopoly has until August 11 to submit a plan to further reduce its advertising budget as per Lottstift’s order. It may also appeal the decision under Norway’s gambling laws.