Bally’s Corporation has announced that it has entered into a partnership with Tennessee-based ice hockey team The Nashville Predators in terms of which Bally’s has been named as the team’s Official Sports Betting Partner.
Bally’s has also been designated as the Official Free-to-Play Partner of the National Predators and Bridgestone Arena.
The new deal, which runs through 2025, will see The Nashville Predators having intellectual property rights to Bally’s and also providing them with access to team logos and other content rights.
The deal marks Bally’s first partnership with an NHL Franchise as well as its first with a professional Sports Team in the state of Tennessee.
Chris Junghans, the Executive Vice President and Chief Revenue Officer of Predators, commented that from the moment sports betting launched in Tennessee they have wanted to align with dynamic companies that will help them bring the best fans in sports even closer to the game they all love. He added that they have found just that with Bally’s Corporation and Bally Bet, who they are thrilled to welcome to the pro sports landscape in their state for the first time.
Junghans also said that Bally’s unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer and they are excited to be one of the first teams to partner with them on this unique and exciting endeavor.
Bally’s will soon be launching an engaging free-to-play game, Smashville Selector, offering fans an opportunity to compete for unique prizes.
The Bally Bet sportsbook app is scheduled to launch in Tennessee next year.