Gaming operator Cola Group has announced an investment of $14.5m (£10.6m / €12.5) in order to expand its igaming division, Cola.bet, after having been granted its fourth African gambling license from Nigeria’s Lagos State Lotteries Board.
Obtaining a Nigerian license gives the group the opportunity to boost its presence in Africa, where it currently also holds licenses in the jurisdictions of Ethiopia, Zambia and Kenya.
The sports betting license received from Nigeria’s Lagos State Lotteries Board, was granted to a locally incorporated Cola.bet subsidiary, Cola Games Ltd.
The operator has revealed that its operating blueprint will be leveraged from Ethiopia, which shares likenesses with the market in Nigeria due to both being retail-centric rather than online.
According to Cola Group, it not only operates its own brands, but its mobile-first Cola.bet platform can be effortlessly modified and customized for B2B parties, offering players a vast range of sports events, esports and casino games.
In addition, the company offers a consulting service, including a licensing brokerage that provides access to localized knowledge and best practices in each operating region.
Dinu Bors, the Chief Operating Officer at Cola.bet, commented that the group delivers an exceptional customer-first experience and the launch augments their global ambitions within the igaming space.
Bors also said that the platform is highly customizable and grants B2B partners instant access to systematized content for a plethora of markets. He added that they will be rolling out several innovative features over the coming months.
Dana Varnytska, Chief Marketing Officer at Cola.bet, said their strategy is built on a localized program which has been developed through thorough research into market nuances and player preferences.