Fubo Gaming, the betting subsidiary of streaming service FuboTV is pleased to reveal that it has entered into a long-term partnership with National Basketball association (NBA) franchise the Cleveland Cavaliers
In terms of the agreement, which marks Fubo Gaming’s first deal with an NBA team, the Fubo Gaming brand will be visibly displayed inside the team’s Rocket Mortgage FieldHouse home arena.
Fubo Gaming will not only have a presence on the Cavalier’s television and radio game programming but will also benefit from activation on Cavs digital and social channels and other marketing assets.
Ohio basketball fans will also see the brand as the subsidiary of the streaming service Fubo TV will be promoted through an integrated marketing campaign across the Cavalier’s range of channels.
Shelly Cayette, the Senior Vice President of Global Partnerships at Cleveland Cavaliers, commented that they couldn’t be more excited about aligning their Cavaliers brand with Fubo Gaming, company that shares a mutual passion for innovation and as they like to say, who are obsessed with finding a better way in such a new and rapidly-evolving sports gaming category.
Cayette went on to say that they are proud to team up with Fubo Gaming and help bolster their brand presence across the greater Cleveland region, all over Ohio, and with their fan-base for many years to come.
Scott Butera, the President of Fubo Gaming, said they are thrilled to have their first NBA team partnership with the Cleveland Cavaliers, an innovative sports franchise known to have one of the most passionate fan bases in the league.