Microgaming is marking Safer Gambling Week 2021 together with other players in the industry by reflecting on its projects with charities in an endeavor to treat, minimize and prevent gambling-related harm.
The company has enhanced its charitable scope to support even more Responsible Gambling charities through its Microgaming PlayItForward corporate social responsibility program by including Betknowmore UK, a leading provider of nationwide gambling support and training services that also conducts research. Microgaming gave Betknowmore UK, a donation to cover the cost of a year-long trial for weekly peer-led group therapy specifically for women, building on its existing peer support service.
Microgaming gave a donation to the Gordon Moody Association last year and has once again assisted the association, which provides a range of treatment and therapy services for individuals with gambling issues and also offers support to the families who are impacted by their gambling.
The company has also sponsored Isle of Man-based Motiv8 IOM’s gaming and gambling project set up especially for young people.
In addition, Microgaming backed a number of digital projects, covering promotional costs for a month-long social campaign for GamCare’s National Helpline as well as the Beacon Counseling Trust and the Young Gamers and Gamblers Education Trust.
Frankie Graham, Founder and CEO at Betknowmore UK, commented that the collaboration between Microgaming PlayItForward and Betknowmore UK has enabled the development and delivery of new research and support activities that address the theme of women and gambling harms.
John Coleman, CEO at Microgaming, said they are proudly standing in solidarity with all areas of their industry to support the Safer Gambling Week initiative, with a calendar of events to promote the Responsible Gambling message across their business.