A deal penned between Caesars Sportsbook and the cinema chain Emagine will result in the launch of an exciting new sports betting entertainment option.
Caesars Sportsbook Lounge will be launched at Emagine Royal Oak in Michigan and will boast plenty of options for players. These include odds on college and professional games such as football, soccer, hockey, motorsports, basketball and more. This is the first in-cinema sports lounge of its kind and will offer cinematic screens, heated leather seats, wi-fi, superior sound systems and individual tables.
Ingenuity Applauded
The co-president of Caesars Digital, Eric Hession said that the group was excited about the partnership with Emagine Entertainment and applauded their ingenuity in creating a sports lounge in a movie theater.
“This concept should provide an exciting environment for people to enjoy a televised sporting event and for us to connect with new customers while also rewarding our existing loyal customer base,” he said.
Also commenting was the CEO of Emagine Entertainment, Anthony LaVerde who said that the group’s commitment to building innovative entertainment experiences for their guests led it to create the sports lounge at Emagine Royal Oak.
“Partnering with Caesars is a major milestone in our ongoing commitment to being the most innovative theater chain in the country,” he said.