The iconic UK-based sports betting giant, Betfred has expanded its footprint in South Africa’s gambling market by entering into a lucrative partnership with local online betting operator, LottoStar.
Last year, Betfred purchased BettingWorld and thus entered the South African market. It later acquired Sepels Sportsbet and now operates around 53 retails stores across the country.
Betfred Comments on Major Stakeholder Acquisition
As per chief executive of Betfred, Joanne Whittaker: “We are delighted to partner with such a fast-growing company in South Africa, the business will not only complement our activity in South Africa but our international businesses in the United States and Europe.”
“We look forward to working closely with the LottoStar team to support the continued growth of the business providing world-class games and services to the online betting market in South Africa.”
LottoStar is Family Run Business
The founder and chief executive of LottoStar, Tasoulla Hadjigeorgiou explained that the company was founded in 2014 as a family-run business with an innovative model to offer a fixed-odds betting online platform in South Africa.
“As an online betting leader in South Africa, we are excited to partner with one of UK’s best bookmakers,” said the CE.
LottoStar is confident that the new partnership will broaden its offering and provide its customers with the highest quality services.