Caesars Entertainment has revealed that it has entered into a multi-year partnership that will see Caesars Sportsbook being made an Official Mobile Sports Betting Partner of the Buffalo Bills.
In terms of the partnership Caesars Sportsbook will enjoy considerable sponsorship assets, and will be provided with naming rights to a new sportsbook-style premium club lounge at Highmark Stadium.
Caesars Sportsbook will also gain access to the use of official Buffalo Bills logos and marks in addition to a vast range of VIP experiences and hospitality assets to make available for Caesars Sportsbook bettors through the Caesars Sportsbook app’s integration with the loyalty program, Caesars Rewards.
Chris Holdren, Co-President of Caesars Digital, commented that this partnership gives them the opportunity to connect with one of the most passionate fan bases in all of sports.
Holdren also said that they are ready to welcome Bills fans into the Caesars Empire and offer them access to invest-in-class hospitality experiences through their Caesars Sportsbook app as they continue to expand their footprint across the state of New York and beyond.
Dan Misko, Pegula Sports & Entertainment Sr. Vice President of Business Development, said that Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences.
Misko went on to say that they are very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingers. He added that they look forward to the new attraction Caesars will bring to Highmark Stadium next season.