Betsson Group has entered into a one-year sponsorship agreement with Colo-Colo, one of Chile’s top football teams.
Regarded as the most successful club in Chilean football, Colo Colo has won 32 titles in the Chilean First Division as well as being the only team to have never been relegated.
The global sponsorship agreement between the parties will cover the 2022 season with the possibility of renewal and comes as part of Betsson’s operative sponsorships in Latin America.
In terms of the sponsorship agreement Colo-Colo’s team jersey will show the Betsson’s logo on the sleeve, respecting the historical colors of the club and adapting to black and white in its home and away version.
Last year, Betsson was named as the official regional sponsor of Conmebol Copa America, the naming sponsor of Peru’s Liga 1. The operator also struck a digital partnership with betting group La Roja which saw it covering its FIFA 2022 World Cup Campaign.
Andrea Rossi, Commercial Director for South America at Betsson, commented that in their drive of expanding in the region, they are also partnering up with local football clubs which they can support and grow.
Rossi also said that besides allowing them to further strengthen their brand awareness in the region, it also gives back to the clubs, allowing them to invest more in their players, staff and facilities and making the sport they all love – football – more electrifying.
Samuel Perez, Commercial Manager of Colo Colo, added that they are very proud to welcome one of the most important gambling operators in the world, Betsson, to their family of sponsors.
He also said that they consider this agreement as a milestone and the beginning of a new stage for the club.