Fanduel Group has been named the official mobile sports betting partner of the Buffalo Bills.
The Buffalo, New York based NFL team has entered into a multi-year partnership deal with the Flutter-owned operator that will give FanDuel the right to utilize the Bills’ branding.
The team’s logos and marks as well as the sports betting business will gain access to a selection of media assets, including radio and TV spots to engage Bills’ fans with in-game signage and activations at Highmark Stadium.
In addition, FanDuel will be the presenting sponsor of the Buffalo Bills-themed Podcast, Bills by the Numbers that is hosted by Steve Tasker and Chris Brown, discussing team updates and major fantasy matchups.
Mike Raffensperger, the Chief Marketing Officer of FanDuel Group commented on the partnership by saying that the Bills take pride in being a culture that is built on genuine connection with their fans, and they are absurdly fan-focused at FanDuel, making this a natural collaboration.
Raffensperger went on to say that as they prepare to bring America’s Number 1 sportsbook to New York state, they will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports.
Dan Misko, Senior Vice President of Business Development at Pegula Sports & Entertainment, said that FanDuel has built a strong reputation as a premier sports betting destination for sports fans.
He added that the ways they reach people through engaging and entertaining content is innovative and aligns with how they think about connecting with their fans.
Misko also said they are very excited for all this partnership will offer their valued fans throughout the state of New York.