The igaming platform, Soft2Bet, has announced the appointment of a new chief commercial officer. Gilad Naim will take on the role of CCO with plans to head the commercial expansion of Soft2Bet’s core platform.

Gilad Naim comes to the group with years of experience in the igaming industry, mainly as Director of Operations for the public listed Aspire Global software developer.

“We are pleased to welcome Gilad Naim as our CCO,” said Boris Chalkin, CEO for Soft2Bet. “The substantial experience he has in commercial leadership is essential for our growth strategy, and it will help pinpoint further opportunities that correspond with our global objectives.”

Chalkin said that Naim would incorporate and establish strategies to provide business solution services to new and existing customers.  Soft2Bet told investors that Naim’s experience includes product management, risk assessment, payment processing and commercial development – all of which serves the company well.

Gilad Naim commented that this was an excellent time to be joining Soft2Bet which is considered one of the fastest growing companies in the online gambling industry.

“The company truly is a technology-driven company with an outstanding product,” he added. “The market is transforming rapidly, and clients’ expectations are rising. I see tremendous opportunities to develop in key sectors globally, and I am delighted to be a part of the team.”