Olympic Entertainment Group and its subsidiary Olybet have announced that it has entered into a new regional partnership with North America’s National Hockey League (NHL).
In terms of the agreement signed by the parties, OlyBet will serve as the official sports betting partner of the NHL in the Baltic region.
OlyBet will be given the opportunity to use official NHL branding in order to promote the partnership in close to 100 casinos, hotels and food and beverage locations across Latvia, Lithuania and Estonia, as well as across its digital assets.
The betting operator will also be given marketing opportunities across the NHL’s social and digital media assets and OlyBet will also leverage promotional opportunities with regard to the NHL’s calendar of marquee events that include regular season games, the Stanley Cup playoffs and Stanley Cup Final, together with international events including the NHL Global Series.
Sportradar, the NHL’s Official Global Data Distributor, has also supported this exclusive partnership.
The NHL is using ad:s, Sportradar’s data-driven marketing solution that provides the league with digital marketing services to develop sports betting partnerships outside of North America.
Hampus Loffkvist, Director Global Sponsorship at Sportradar said that they are proud to work with the NHL on developing new international brand partnerships for the league. He added that this is an exciting period for their client OlyBet to enter the NHL partnership family in the midst of the Stanley Cup playoffs.
Lofkvist went on to say that they congratulate both parties on this official partnership and look forward to working with them both to optimize the potential of the digital engagement opportunities created.