Leading free-to-play (FTP) game provider SportCaller, is pleased to announce its first cryptocurrency partnership with popular Sportsbet.io, the sports-betting subsidiary of Coingaming Group.

As part of a deeper FTP framework that the deal forms part of, it will target both developed and evolving markets over the long-term, as Sportsbet.io endeavors to boost its progressive footprint into untapped territories where its multi-currency versatility, connected to SportCaller’s proven international scope and flair for localization, promises to drive varied fan engagement around targeted free-to-play sports games.

The announcement also sees the launch of two special games, 4-3- free and Bet free 6-6 that was built to reignite familiar FTP formats with ground-breaking jackpot mechanics and new designs around mainstream sports from football and cricket.

The first, 4-3 –free requires players to win a realistic jackpot or a selection of attainable tier-two prizes, by answering a range of questions correctly. Meanwhile, Bet free 6-6 adds a new twist to the popular Super 6 FTP format by posing a set of six predictions (e.g. correct score, or under/over goals) whereby players still earn points for consolation prizes, even if they only guess the match result correctly.

Joe McCallum, Director of Sportsbook at Sportsbet.io, commented that SportCaller’s highly-focused and collaborative approach to game-ideation, together with their consumer analysis from a host of worldwide data sets, gives them a competitive edge when it goes to both game delivery and strategic planning.

Cillian Barry, Managing Director at SportCaller, said that Coingaming and Sportsbet.io are led by some of the great innovators and disruptors in the sportsbook space, always striving for innovation and pushing the limits of new technology.