Global sportsbook operator PointsBet has revealed that the Women’s National Basketball Association (WNBA) has designated it as an authorized gaming operator of the premier basketball division.
In terms of the new partnership which represents the company’s first deal entered into with a women’s professional sports league, the operator will integrate the WNBA into its betting platforms and will be granted WNBA sponsorship and brand visibility opportunities.
The partnership will also see the two parties collaborating on ‘best-in-class practices to safeguard the integrity of the WNBA.
Cathy Engelbert, Commissioner of WNBA, commented on the partnership by saying that innovating at the WNBA and enhancing the fan experience starts with recognizing how their fans want to interact with the players, teams and the league and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for.
Engelbrecht went on to say that they are excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to their game.
Johnny Aitken, Chief Executive Officer of PointsBet USA, said that they are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth.
He also said that the WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward.
Aitken added that in owning and operating their technology from end to end PointsBet can innovate their product and personalize their offerings according to fan interest and needs and that WNBA supporters will appreciate this competitive advantage as well as their app’s market-leading speed and ease of use.