Online gambling operator Premier Bet has entered into a regional partnership with Italian Serie A football club AC Milan.
In terms of the new deal, Premier Bet will serve as the official betting partner of AC Milan in Africa for an undisclosed length of time.
The partnership will begin with a new multi-media, multi-market advertising campaign to coincide with the launch of the new season and give the Italian giants a chance to expand its presence in the African continent, which already has a huge Rossoneri fan base.
The agreement will give supporters the opportunity to win amazing prizes, gain access to unique content as well as money-can’t-buy experiences.
Casper Stylsvig, Chief Revenue Officer at AC Milan, commented that they are delighted to welcome Premier Bet to their family of partners.
He added that working with this fantastic brand will give them the opportunity to enhance their presence in a key market, such as the African continent.
Stylsig also said that they are aware of AC Milan’s popularity in the region, which has been built over the years also thanks to some fantastic African players that have played for the Club and cannot wait to do more in the region to connect their brand to its African fan base.
Christopher Coyne, Chief Executive Officer of GOAT Interactive, added that AC Milan are footballing aristocracy.
Coyne went on to say that as Premier Bet looks to strengthen its position across key markets as well as enter new ones, they want this partnership with AC Milan to help them create brand fame and cut-through, as well as providing their millions of Africa-based fans with new and exciting ways to experience Premier Bet.
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