Following Caesars Entertainment’s acquisition of William Hill earlier this year, it has announced the launch of its new Caesars Sportsbook app.
The app utilizes the Liberty platform acquired in the William Hill deal and is currently live in eight states: Indiana, Michigan, Tennessee, Virginia, West Virginia, Colorado, Iowa and New Jersey.
According to Caesars, they are aiming to launch the app in Maryland, Louisiana and Arizona once these markets go live.
Eric Hession, Co-President of Caesars Digital, commented that they understand that they need to be nimble and give bettors what they want in terms of depth of odds and breadth of sports and make their app easy and fun to navigate.
Hession added that they want to treat every Caesars Sportsbook player like a Caesar and that means generous offers and a way to earn through Caesars Rewards.
In Nevada, Illinois and Washington DC where Caesars offers online betting that require in-person registration betters will instead gain access to an upgraded version of the Caesars Sportsbook by the William Hill app.
Chris Holdren, Co-President of Caesars Digital said sports bettors deserve a sports betting experience that treats them like royalty. He added that in their world, everyone is an emperor and the Caesars Sportsbook app delivers an experience worthy of them.
Holdren invited people to play with them online, stay with them at their resorts and experience their favorite sports in new ways through their unparalleled partnerships.
Tom Reeg, Chief Executive Officer at Caesars Sportsbook, said they are excited to launch their new comprehensive marketing campaign for Caesars Sportsbook. He added that the rebranded and upgraded offerings will provide customized offers, flexible limits, a wide range of betting lines and an intuitive user experience.