Leading online casino operator 32Red is thrilled to announce that it has signed a three-season shirt sponsorship agreement with Leeds United Football Club that will see it gain access to the football club’s fan base, digital communications as well brand exposure at the Elland Road football stadium.
Ed Ware, the Chief Executive Officer at 32Red, commented on the new sponsorship deal in a press interview held on Thursday, 12th May 2016 by saying that they have a proud history of successful football club sponsorship deals and that this is a wonderful opportunity to work with such an iconic football club and showcase the 32Red brand. Ware went on to say that they are eagerly looking forward to their association with Leeds United Football Club over the coming seasons.
Paul Bell, the Executive Director for Leeds United Football Club, described 32Red as the premier online casino entertainment brand in the United Kingdom and commented that 32Red are a modern, forward thinking brand with a long standing and successful history of sponsoring high profile teams within football. Bell added that they are delighted to welcome them into their commercial partners program.
Bell also said that they are early looking forward to building a strong relationship between their two brands, both on and off the field, as they endeavor to return to the Premier League.
It has been reported that since the company unveiled the new sponsorship, shares in 32Red plc went up almost 13 percent together with a strong trading update.