2BY2 has become the latest prime video slots developer to sign up to First Look Games, a platform that supplies a direct connection between game studios and online casino affiliates so as to boost exposure of their game titles across the web.
2BY2 Gaming joins an increasing number of developers that includes 1X2 Network, who utilize the platform to share up to date, amenable information and assets for their games with publishers.
The agreement will enable 2BY2 Gaming to upload its complete portfolio to the Game Library, including game information sheets and marketing assets that include images that affiliates can download individually or in bulk to create content for their readers.
The video slots developer has also signed up to First Look Premium, allowing it to upload game information and assets two weeks before launching which can thereafter be accessed by an exclusive group of 1 affiliates to give them a “first look”. This will allow them to create content for their websites and other marketing channels which remain hidden until the game officially lands in operator portfolios.
Bob Schuijt, founder of MB Consulting International and exclusive online distributor of 2BY2 Gaming video content, commented that the challenge as a game supplier is that they have little to no control of how and to what extent operators promote their games.
Schuijt went on to say that by directly connecting with the affiliates and their networks, they can finally bridge this gap and have better control to promote their great library of successful video slot games to a larger audience of players globally.